green book

𝙏𝙝𝙚 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙨𝙞𝙣𝙜𝙡𝙚 𝙢𝙞𝙨𝙩𝙖𝙠𝙚 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙢𝙖𝙠𝙚 𝙬𝙝𝙚𝙣 𝙩𝙝𝙚𝙮 𝙖𝙨𝙠 𝙛𝙤𝙧 𝙖 𝙂𝙧𝙚𝙚𝙣 𝘽𝙤𝙤𝙠 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝘾𝙖𝙨𝙚...𝗜𝘀 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝘄𝗲𝗮𝗸 𝗶𝗻𝗶𝘁𝗶𝗮𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗶𝗱𝗲𝗮. Clients often approach people like me at the 'concept stage' of the business case process with project pitches like, “We need to do something...